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Correct Use Of Wool Polishing Compounding Pads

braintreedirect.info1Are used to cut or level a paint film surface with an abrasive machine polish (or compound) or to apply a polish to large surface areas. Aggressively removes 1500 – 2000 grit scratches, but will leave hazing, use a foam pad and a finishing polish to eliminate. Wool pads are made from various mixtures of wool and other materials (natural wool, foam and wool, blended wool and synthetic wool) Like foam a wool pads abrasive ability is closely tied to its composition i.e. generally the softer the wool the less aggressive the cut

Paint Removed by Polishing

Using a medium abrasive polish and a rotary polisher will remove approximately 0. 1 Mil (3 (Microns)) from the paint surface (typically 4 passes at 1500-1800 RPM) but there are many variables such as polish/compound and speed / pressure used that may affect the paint removed) There comes a point when you must judge wither removing a scratch will compromise the clear coat and if so youll have to live with the imperfection.

If you have reservations about the amount of paint surface removed or the amount of paint coating remaining the use of a paint thickness gauge (PTG) is arbitrary

These numbers are offered as a guide only, as there are too many variables to provide any more than an approximation.

Wool pad compositions

Manufacturers control a pad’s aggressiveness by increasing or decreasing the nap height. As you shorten the length from a 1.5  inch, down to a 1- inch nap, the pad becomes much more aggressive because the individual wool strands are able to stand on end more readily. This creates a scrubbing action whereas the 1-1/2 inch strands lay down almost immediately when used.

Natural wool is most aggressive – 50/50 wool/acrylic blends intermediate – lambs wool the least aggressive Always use the least aggressive product first, evaluate the surface, then only if necessary `step-up’ to a more abrasive product and / or pad.

Natural wool

Leaves clear coat finishes with less haze and swirls than conventional polishing pads, fibres can be compressed and still recover their natural shape, less shedding, as they are manufactured with more fibres per square inch than synthetic wool pads. A denser pile surface distributes and applies material evenly and consistently, natural fibres are tapered with no splattering of applied materials and less scratch marks.

Micro Mesh TufBuf Polishing Pads

Black Lambs wool polishing pads are designed to repair clear-coat finishes, made from natural lambs wool, durable, well-balanced and effective that major automotive manufacturers use them, leaves clear-coat finishes with less haze and swirl than conventional foam or wool polishing pads.

The dense 0.75  inch nap material has 60,000 fibres per square inch versus 13,000 per square inch for synthetic pads, this nap surface distributes and applies material evenly and consistently. This very soft 100% lambs wool pad can be used for final (finesse) polishing as its even softer the LC CCS
Gold Ultra soft foam

Foam and wool

These pads are a compromise with the safety of foam and the polishing ability of natural wool; a patented process encapsulates the base of the lambs wool fibres with microscopic polyurethane foam particles. Cuts like natural sheepskin but finishes like a foam pad, the foamed fibres resist matting and compression. The foaming process also creates minute air pockets at the base of the fibres, which improves cushioning and retention of compounds and polishes.

Purple Foamed Wool Pad

Foamed Wool is a patented process that places a bottom cushion of microscopic polymer foam particles under a top layer of lambs wool fibres. Lake Country Mfg. developed these pads for high production, OEM/Industrial users. Aggressively removes 1500 grit scratches, leaving a lustrous finish with no hazing by reducing compounding swirls while retaining a high gloss Patented process encapsulates the base of the lambs wool fibres with microscopic polythene foam particles. Cuts like natural sheepskin but finishes like a foam pad. Foamed fibres resist caking and matting, foaming process also creates minute air pockets at the base of the fibres, which improves cushioning and retention of compounds and polishes.

Note- not recommended for random orbital machines (Porter Cable 7424, etc)

Blended wool

A mix of wool and synthetic materials, this could be wool and yarn for cutting, wool and polyester for polishing, the more synthetic material content the more abrasive the pad.

Synthetic wool

This material produces heat very rapidly, so be very careful with these pads as they can quickly cause damage to a paint surface and can cause major surface marring a four-ply twisted synthetic wool pad can destroy a clear coat in a very short time.

4 Ply 100% Twisted Wool

Each strand of high grade wool fibre is tightly twisted, allowing our pad to stay at a consistent level of aggression for longer periods of operation. Choose 3 inch, 4inch, and 5inch diameters with a 1/2inch or 3/4inch pile height.

Choose shorter pile for your most aggressive compounding and longer pile for aggressive compounding with greater durability.

50/50 Wool Acrylic

A unique fibre combination for light compounding comprised of 50% 4 ply twisted wool and 50% single strand wool/acrylic blend. Allows the operator to accomplish a range of light compounding to heavier polishing tasks depending on the compound or polish used.

Electrified White Sheepskin

The electrification process removes the microscopic barbs from the hairs in the wool resulting in a soft and effective compounding material that does not scratch the painted surface. Choose 3 inch, 4inch, and 5inch diameters with a 1/2inch or 3/4inch pile height.

Wool Pros & Cons

Pro -faster cutting generates less heat and therefore leaves the surface cooler, removes heavy oxidation much more efficiently than a form pad. Wool pads are easier to control compared to foam. They glide as the wool nap lies down and will conform to vehicle body shape easily. Make certain to spur the wool fibres when it loads up with product.

Con -wool can leave micro marring (buffer trails) finish with a foam pad to remove. Dont overwork the polish as wool will break diminishing abrasives faster than foam, the surface lubricants will dry up faster and you could end up dry buffing unless youre careful.

General notes

1.Cut with wool pads; (foam produces the most surface friction heat) and finish with foam pads, the fibres of the wool pad leave a very fine micro marring on the paint surface.
2.Speed, the general rule is; limit speed on wool pads to 1500 RPM The bigger the pad the faster the cut, the coarser the compound, the faster the cut, the more aggressive the pad, the faster the cut Wool cuts faster than lambs wool, foamed wool is next and then foam. You pay the price for polishing too fast with swirl marks caused by the compound and pad combination.
3.Compared to foam; wool pads have a larger available cutting surface area per square inch, which is due to the structure of the individual wool fibres compared to that of foam, allowing faster cutting action with less friction heat, utilizing less downward pressure
4.The application of water – is not needed to supplement surface lubrication, but it helps to free the abrasive from sticking to the wool fibres. It also helps the pad to conform to surface contours more easily, effectively increasing the surface-area. Note- it may increase the abrasive abilities of the pad.

Urethane Backing Plates

Used by BMW, Mercedes and other European automakers in their assembly plants.

Advantages of Flexible, Urethane Backing Plates

The Velcro brand fastening material is moulded into the plate eliminating delaminating.
The flexible edge reduces spontaneous heat build-up when transitioning from flat to contoured surfaces. These plates are recommended for compounding, polishing and finishing “soft” German clear coats.
Vastly reduced heat transfer keeps motor heat from being transferred to the paint surface.
Plated steel threaded insert will not cross-thread.
Reinforced inner construction uses steel struts moulded into the centre hub for superior strength.
Bevelled outer edge allows easy pad removal and replacement.
5/8  inch x 11 female thread is for US/CA rotary fitting.
UK/EU is M14

Lake County (LC) – 43-125WH Grip Easy Moulded Urethane (5/8″ x 11) 4 7/8″ (125mm)

3M Perfect-it III Rotary Backing Plate – 125mm two different female thread sizes; M14 EU (09552) for use with threaded rotary polishers – Makita 9227CB and Metabo PE12-175) and a 5/8  inch for US / CA (09553) made from an impact resistant synthetic nylon plate bonded to a 25mm thick layer of dense cellular foam. The highly flexible design allows for very easy transitioning from flat to contoured surfaces and the hook and loop backing material enables quick and easy pad changes.

Always use the recommended size backing plate for the sized pad you are using. Never use a backing plate that is larger than the foam pad or disc.

Base Knowing About Motorcycles

braintreedirect.info2The bike is one of the vehicles we use in our life. We can say a cruiser is the mix of an engine with a cycle. As we probably am aware a cruiser can be two wheels or three wheels. The thought struck a chord of Edward Butler from England while exploring different avenues regarding his child’s cycle. His child’s cycle was tricycle; he added an engine to that tricycle and did the analysis. The examination paid off and was a win.

Everybody welcomed him and the news spread like a flame all over the place. Subsequent to perusing the news, a German man named Gottlieb Daimler contemplated on it and made his own particular engine which he had connected to the bike. He finished his test in 1886 and made his own particular engine bike. In 1901, the primary bike was worked by Michael and Eugene Werner. Until the twentieth century, no one utilized “cruiser”. Later, various bikes were made that were two-wheel bicycles, three-wheel bicycles, sports bicycles, mopeds, bikes and so forth.

Most Popular Transport Vehicle

In today’s opportunity, cruisers are more well known than whatever other vehicle in light of their looks and speed. They are less expensive and have higher execution when contrasted with different vehicles. Prior, just men used to ride them, but since of their fame and headway ladies have likewise begun drawing in towards them. Not just the costly motorbikes are presented by the organizations, however they likewise dispatch jazzy and less expensive motorbikes to make it accessible to all classes of individuals. Yamaha, Bajaj, Suzuki and Honda are the most well known bike makers in the business sector.

Enhancements For Safety

As we as a whole realize that cruisers are not sheltered when contrasted with the four wheel vehicles, to expand the wellbeing, caps were developed. Numerous nation and city governments made a standard, as per which it is necessary to wear a head protector while riding a bike for both the persons sitting on the bike. It regards present this law on the grounds that as we probably am aware life lies above everything.

On the off chance that something terrible transpires, it influences the whole family and even society. It would be useful, if the administration dispatches camps for individuals to make them mindful about the security issue with respect to vehicles and riding them.


From the monetary concern, cruisers are helpful as they devour less fuel when contrasted with other four wheel vehicles. It helps in sparing cash and fuel for the people to come. As the populace is expanding, the utilization of fuel is additionally expanding, so on the off chance that we need to spare fuel for our people to come, we ought to decide on bikes and not the fuel expending vehicles.

Less Pollution

As per a review, diesel delivers more contamination when contrasted with petrol. Autos with either diesel or petrol are exceptionally contributing towards contamination when contrasted with motorbikes. In this way, to make our city green, clean and contamination free, we ought to utilize bikes more when contrasted with different vehicles. This, as well as it aides in sparing time as it prompts less activity as a result of its size. Along these lines, ride a bike increasingly yet with wellbeing since life is critical.

Automotive Manufacturer Software Solutions

braintreedirect.info3The automotive manufacturing industry began small, with early autos being little more than replacements for the horse drawn buggies of the day. They used a steam or gas engine to replace the work done by the horse. Then, with Henry Ford’s innovative assembly line concepts, the automotive industry picked up speed. No longer were cars built one at a time by skilled craftsmen, now they could be built many at a time and the level of skill the workers needed was greatly reduced as they only worked on one part of the machine, over and over. The problems facing an automotive manufacturer like Henry Ford were certainly much different than they are today. The process of assembling a Model T was by any modern standard few steps and very simple ones as well.

Today’s automotive manufacturer has to design and implement processes to cover a wide range of issues Henry Ford could never have imagined. With hydraulic, electrical, computer and drive systems all failure prone areas which require accurate, concise processes to be assembled efficiently and reliably, more than just the human touch is required. That is where the computers of the modern age come in. More specifically, that is where automotive manufacturing software solutions come into play.

How Can Software Help?

There are very few industries today that don’t leverage the benefits of manufacturing management software and the auto industry is no different. Putting together a modern car relies on many thousands of processes coming together and working seamlessly together. Without some kind of automotive manufacturing software solution, tracking and monitoring all of these processes would be an impossible task. By using software for process management, countless hours of tedious process design and testing can be accomplished on the computer, not on the factory floor where every part wasted and minute of downtime count.

What Can It Do?

Process management software can do many things, depending on the product used. The most beneficial will feature a robust system allowing for total commercial automotive manufacturer software integration. These suites can allow you to build your process on the computer, not through trial and error. Once a process is completed, testing itself can be done in this virtual space. The process can then be implemented and monitored, helping to find portions of the process that can be done more efficiently or safely, with the changes then applied in real time to the process itself. This level of control can be applied to any number of processes allowing for even the most complex production to be broken down into its constituent components.

Where To Find More Information Online?

There are many good places to find more information about automotive manufacturer software solutions online. Some good places to start include researching on Google and looking at some of the top manufacturing software web sites. Choosing the right application for your business may take some time. However, implementing a successful automotive process management software system can offer a huge return. Take your time and you will reap the rewards.

Don’t waste another minute or dollar on your old automotive manufacturing processes, let Virtual Process show you how their automotive manufacturing software can change the way you do business by streamlining existing processes and tracking all facets of your automotive manufacturing process.


Wiring Harness And Its Uses In The Automotive Industry

Wiring harness is that versatile tool that is capable of meeting diverse requirements in all industry sectors. However, it finds special use in the automotive sector for exceptional automobile set-ups. The wiring harness used in the automobile industry is a durable solution that has the capacity to resist high temperature and is ductile in nature. These automotive wiring harness varieties are dimensionally accurate and hence are in wide demand across various automobile manufacturing set up.
Most of the manufacturers that deal with this wiring harness variety ensure that they conform with the industry standards and you as a customer should only go for these ones to ensure safety. The best part about automotive wiring harness is that they can be customized as per the requirements and specifications of the user like different color coding and the specifications etc.
All high-grade automotive wiring harness varieties, find application for multiple purposes. They are used for ignition system, battery cables, AC, etc. in automobiles. Most of the manufacturers today fabricate these harnesses by using finest grade of materials. They are also stringently tested on each stage of fabrication to guarantee defect free harnesses. These types of harnesses are used for all types of vehicles like passenger cars, commercial vehicles, two wheelers and three wheelers, multi utility vehicles, farm, material handling equipment and off-the-road vehicles.
All harnesses for the automotive industry are designed to perform under extreme conditions with uninterrupted services and can hence sustain heavy loads. Apart from the standard ones there are special varieties like bus harness, truck harness along with wiring harnesses for four/two wheelers.
Among the various application areas where wiring harness for automobile is required includes power windows, horn relay and connector, dimmer switch connector, power door locks, circuit breaker for headlights, backup lights, ignition switch connectors horn, cigarette lighter, engine fan, radio battery, wipers, brake lights and many more. These harnesses are easy to install and are cost effective solutions to all kinds of electrical needs in automobiles. As per their requirements, these types of harnesses come in three different varieties viz; industrial automotive wire harness, high grade automotive wire harnesses and standard automobile wire harness.
Most of the manufacturers that produce or supply wiring harness also keep stock of other electrical tools like extension cord, and power supply cord, etc. that go well with any electrical or electronic appliances. Use these with locking plug for ultimate safety, as you would not want to risk the lives of your dear ones.

Automotive Service: Going Green!

Many vehicle owners are looking for ways to become more environmentally friendly with their vehicle. A schedule of basic automotive service or keeping up with seemingly insignificant issues of automotive repair may not have entered their mind.

But, just by following the four simple steps below, drivers can save money, and help protect the environment at the same time.

1. Regular automotive service. This includes checking engine performance, keeping tires properly inflated, replacing air filters, regular oil changes, and checking the gas cap. Routine automotive service helps reduce emissions and fuel consumption, keeping the air we breathe cleaner, and saving you money at the pump.
2. Keep your current vehicle. Limit the number of new cars you buy over the course of a lifetime. Extending vehicle life is as simple as quality automotive service on a regular basis, and not neglecting any necessary automotive repair issues. You’ll gain years of reliable service without monthly car payments and higher insurance rates.
3. Recycle. By recycling and properly disposing of motor oil, tires, batteries, and other used parts and fluids, you are helping protect our earth as you practice good automotive service and repair.
4. Repower your engine. If you are facing serious engine trouble, consider a remanufactured or rebuilt engine. It can give your vehicle new life and make it more fuel efficient for about the cost of an average down payment on a new car.

Remember:Taking care of the appropriate automotive service and having the right automotive repair performed on a regular basis will go a long way toward protecting the environment and saving you money.

Voyage Charter And The Freight Rates.

In a voyage or time charter the charterer charters the ship (or part of it) for a particular voyage or for a set period of time. A voyage charter is the hiring of a vessel and crew for a voyage between a load port and a discharge port. The charterer pays the vessel owner on a per-ton or lump-sum basis. The owner pays the port costs, fuel costs and crew costs. In these charters the charterer can direct where the ship will go but the owner of the ship retains possession of the ship through its employment of the master and crew. Whereas in a bare-boat or demise charter, the owner gives possession of the ship to the charterer and the charterer hires its own master and crew.

Chartering is an activity within the shipping industry. In some cases a charterer may own cargo and employ a shipbroker to find a ship to deliver the cargo for a certain price, called freight rate. Freight rates may be on a per-ton basis over a certain route or alternatively may be expressed in terms of a total sum – normally in U.S. dollars – per day for the agreed duration of the charter. There are hundreds of voyage charter brokers or agent companies. These companies offer yacht finding and travel organisation services similar to travel agent only more specialized. Their purpose is to use their experience and networks to locate a client’s ideal vessel in terms of price and location.

A charterer may also be a party without a cargo who takes a vessel on charter for a specified period from the owner and then trades the ship to carry cargoes at a profit above the hire rate, or even makes a profit in a rising market by re-letting the ship out to other charterers. Depending on the type of ship and the type of charter, normally a standard contract form called a charter party is used to record the exact rate, duration and terms agreed between the ship-owner and the charterer.

There has been increasing demand for voyage vacations. While both the international leisure travel industry (particularly outdoor activities based vacations) and the boating industry has both boomed in the last decade, so too has the voyage charter industry which incorporates both of these pursuits.

In a voyage charter, the charterer hires the vessel for a single voyage, and the vessel’s owner provides the master, crew, bunkers and supplies. The voyage charter is a contract for the carriage of a stated quantity and type of cargo, by a named vessel between named ports against an agreed price, called freight. It is the most wide spread form of chartering. Several possibilities can occur, an entire ship maybe chartered for the transport of a full cargo, for a well determined voyage, or for a voyage to go and return, or for a series of specific voyages, or for a round trip with different harbors and the right for the charterer to load and discharge. Sometimes a part of the ship is chartered for the transport of a certain shipment or part cargo.

If the ship is chartered entirely, this agreement will usually be noted by a charter party, although, under certain legislations, this agreement may also be materialized by other means, even by testimony. Usually, under a voyage charter both the fixed costs and the variable costs are at the expense of the ship owner. In the contract of affreightment it is clearly stipulated who must pay the cargo handling costs.

evernew lt decking reviews

Certainteed Evernew Lt Decking Reviews The CertainTeed EverNew is part of the decking test program at Consumer Reports. User Reviews – CertainTeed EverNew. User Reviews. Already own it? Certainteed Decking – Decks Fencing – Contractor Talk Recent Reviews; stanley tools Sta Makita Makita MAG Submit a Product to Review. Certainteed Decking Are you talking about Evernew? way better than Twin Finish and the Evernew LT is composite with a cap layer and also way better than the Certainteed Evernew Decking Reviews certainteed evernew decking reviews. Qizhen Composite Fencing System. Fences have been used throughout the centuries to provide both security and safety to any property. Evernew Decking Reviews evernew decking reviews. – Decking materials – CertainTeed EverNew. Evernew LT Cellular PV decking is manufactured by the Certainteed Corp. in Valley Forge, PA. More. Certainteed Decking – Decks Fencing – Contractor Talk installing composite bender boards.  >

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Pro Builder The EverNew deck collection from CertainTeed includes three styles-EverNew Vinyl, EverNew LT, and EverNew PT-which are all maintenance free, easy to install, and never need painting, scraping, or sanding. The systems will not split, warp, or rot, composite deck step treads – Decking Materials – Certainteed Evernew Home > Home garden > Decking > Ratings > CertainTeed EverNew Decking artifishal wood siding in thailand

Certainteed Decking Reviews EverNew LT Deck – Decking – Fence, Decking and – CertainTeed . EverNew LT Decking’s unique material composition provides performance benefits that go far beyond wood, and surpass those of other composite materials. Wimsatt Building Materials – Certainteed Evernew Pt Decking EverNew PT decking with patent-pending PermaTech technology features an extremely resilient surface and stain, fade, and mold resistance unmatched by competitive decking. Newly Expanded Distribution Agreement With Certainteed These three alternative decking products (EverNew LT, EverNew PT and EverNew 20) represent a complete line of decking and different levels of features, performance and warranty coverage. Evernew Decking Cheap – Wood Plastic Composite CertainTeed PVC Decking Reviews – Evernew LT Deck is available in Dune/Cedar, Graystone/Driftwood, Jatoba, Saddle/Mocha and Spanish Cedar.

Are Rubber Floor Mats Better Than Carpet Floor Mats

Regardless if you have just recently purchased a new car or are looking to spruce up your old vehicle, adding floor mats can make all the difference. Whether you are purchasing floor mats from a car dealership or a automotive shop, the options are usually large and may be confusing. Generally, there are two main categories of floor mats: rubber floor mats and carper floor mats. When making a decision between the two materials, the choice is generally one of desired look and specific needs.

Rubber floor mats are the better choice for vehicles that do a great deal of hauling materials or people. Look to include rubber floor mats in truck beds or in the rear of vehicles and in trunks. In addition to being much easier to clean than their carpet cousins, rubber floor mats may offer a bit of skid protection, so that items you are hauling are not catapulted from one end of your vehicle to another. Also, if you live in an area of the country that experiences particular messy weather or have a great deal of mud around your home or place of business, you may want to consider rubber floor mats specifically for the clean up potential.

Carpet floors mats are generally designated for cars, although there is no one reason why carpet must be included in cars and vice versa. Generally, carpet floor mats are though to look better, and are often purchased directly from the dealership in a color that matches the interior carpeting of the vehicle. If you purchase carpet floor mats from an automotive store or an outside source other than a dealership, you may have potential problems in matching the color of the floor mat to the color of your interior. In this instance, consider using a coordinating color that will hide stains and clean up easily while looking nice with the interior of your car.

Although carpet floor mats are usually purchased for vehicles designed for transportation instead of hauling purposes, many individuals find them inappropriate. Especially if you have small children or pets, carpet floor mats can become easily dirty and stained with muddy feet or spills. For this reason, consider mats that are topped with a stain protective coating so that spills and liquids puddle on the surface instead of soaking through the mat. Although floor mats are generally the line of protection for the carpet underneath, very few individuals ever let this carpet show and they often look for clear protective vinyl or rubber mats to protect their floor mats. Keep in mind that any floor mat should be secured to the floor to prevent slipping upon entering or exiting the vehicle, especially if the mat is located under the driver’s seat.

Consider using rubber floor mats for their customization options, since many individuals want to create a look especially for their car. These customizations can be anything from a name or nickname emblazoned on the floor mat to a cartoon character or a favorite sports athlete’s number. With the booming customization business involving vehicles of all makes, shapes, and sizes, it is not surprising the customized floor mats have also become a trendy extra for vehicles.

In the end, the choice of rubber or carpet floor mats is completely up to you. Consider first your purposes of the vehicle and then your budget to determine which type of mat will best meet your needs. If budget is a main concern in your choice, turn to the World Wide Web, where you can often find great prices on popular styles and brands of floor mats.

Importance of Online Reviews For Automotive Dealership Sales

Online reviews on automotive dealer’s website are valued features and play a key role in influencing the customer’s automotive buying decision. Online reviews are sought after by customers using Internet at every stage of car buying process, as they offer existing customer experiences on vehicle models, services, policies etc of particular automotive dealers. It is important to include online reviews and testimonials in dealer websites as they help in retaining the existing customers and builds initial trust among potential customers. It helps to increase sales as prospective customers prefer to deal with dealers they can trust.

Positive Impacts:
Online reviews positively impact the dealership sales by increasing the confidence among both existing and potential customers.

Potential customers perceive online reviews as authentic, genuine opinions from other customers and feel that they are receiving accurate information. They provide an effective way for dealers to communicate with customers. A good number of positive reviews on dealer website mentioning satisfactory experiences of customers are likely to instill confidence among potential customers. The potential customer can feel more comfortable and satisfied when reading a comprehensive evaluation of the dealer from a large number of customers. Even, the way dealers handle negative reviews by customers by quickly and efficiently resolving problems increases the trustworthiness of the dealers. It is likely that such unhappy customers will revert back to the same dealer.

Included In Consideration Set
The customers usually have a pre-defined set of vehicles that they prefer to buy. The automotive dealers in order to increase their sales needs to persuade the customers to alter their consideration set. The customer generated content like vehicle ratings and reviews, consumer ratings and reviews, dealer ratings and reviews can be effectively used by automotive dealers to alter the consideration set of these automotive internet users. The information given through dealer ratings and reviews can effectively target the new-vehicle buying customer segment. The reviews enhance dealer consideration among customers as both positive and negative reviews increases awareness level of the particular dealer. Also, positive reviews improve the attitude of customers towards dealers. Thus, expanding the consideration set helps to increase automotive dealership sales.

The online reviews and testimonials at automotive dealer website provide reassurance to the new customers that the dealer stands for professionalism, quality, credibility, and security. Reviews by previous customers reassure the potential customers that it is safe to deal with this dealer and there is commitment to customer’s privacy. Providing reviews on dealership website also increases conversion rates as it increases trust and confidence among first time visitors. Thus, existing and new customers will confide upon the dealership that helps to increase sales.

Negative Impacts If Not Monitored:
The negative online reviews can have impact on the attitude of customers towards automotive dealers.

Left Out From Consideration Set
Online reviews influence the purchasing decisions of automotive internet users. Also, they are checked while researching for a particular car on the Internet. Thus, ignoring or not monitoring the online reviews means failing to effectively target the large segment of automotive internet users and getting left out from user’s consideration. Poor online reviews and testimonials can fail to persuade, build confidence and trust among first time visitors and lose out on important prospective customers.

Needs More Time To Convince The Buyer
Online reviews and testimonials indicate the satisfaction of other customers due to better services and quality offered by dealer. Potential customers reading improperly monitored reviews are likely to view the dealer as less reliable and not trustable. Thus, the dealers may have to put in more efforts and time to convince the customers.

As online reviews are like online conversations between customers, automotive dealers need to actively get involved in them that can result in sales growth. The automotive dealers can leverage online reviews and testimonials by existing customers to generate new customers by efficiently targeting them at each step of car buying process.

Search Optics, Inc. was founded in 1998 in San Diego, California, as a pioneer in providing online strategy, E-commerce development, and automotive internet marketing services with a core competency in the retail automotive industry. Approaching a decade of service, Search Optics, Inc. has grown into a leader in providing online interactive automotive marketing solutions for retail automobile dealerships.

The Minimum Automotive Insurance Requirements

Automotive insurance is necessary whether you have a motorcycle or car. Not only is it a requirement in all States in North America; but it also serves as your financial protection should you get involved in a car accident. You can satisfy this requirement with affordable car insurance.

In most States in North America, the law requires a minimum amount of insurance coverage. This coverage includes Bodily Injury liability, Property Damage Liability, Medical Payments, Uninsured and Underinsured Motorist coverage, and physical damage.

The Bodily injury liability provides coverage for physical injury arising from the accident. Those who have been hurt in the accident, including your passenger, the other car’s driver and passenger, can be covered.

The property damage liability shoulders the expenses needed for property damages to third parties such as the car you had collision with, a shop and more. The medical payments are also a basic automotive insurance. The coverage includes medical expenses for the policy owner and his passengers. Some times medical is not covered in a policy, so you have to ask for a rider for this coverage.

The uninsured and underinsured motorist coverage gives you protection in case the other driver does not have car insurance or if his insurance policy is not enough to cover the expenses.

The physical damage covers the expenses for the damages done to your car. If it is collision, it pays for the expenses in repairing your damaged car from collision. If it is comprehensive, it covers damages, even the non-collision types, such as a car damaged in the storm, or your windshield breaks.

There are some instances when the basic automotive insurance is not enough to cover expenses. For drivers, sometimes, it pays a lot to be prepared for the worst. For automotive insurance, taking into consideration certain policy riders will help you save money on your car insurance policy.

Policy riders are additional benefit and serve as supplementary coverage. They may also be seen as a way to make adjustment in your automobile insurance by replacing coverage.

There are tow types of car insurance policy riders. These are the specific riders and the gap coverage riders. Belonging to specific riders are Towing/Repair riders and Rental Reimbursement riders. Umbrella and Custom riders are categorized as gap coverage.

The Towing/Repair rider allows you to make your insurance company pay for the expenses in towing your car or doing some repairs on it. There is also the Rental Reimbursement rider, which enables you to rent a car, paid by the insurance, while your car is in the shop.

If you consider such policy rider for your automotive insurance, some of the benefits that you will enjoy are road side assistance, and rental car costs in case your car is in the shop for repair. Sometimes, the insurance company will provide you with a temporary car while waiting for your car.

The umbrella and custom riders ensure that you do not lose out on coverage or end up paying huge amount of money for your car insurance. Another set of automotive insurance riders includes waiver of premium, accidental death and dismemberment, family income benefit, accelerated benefit and guaranteed insurability.

Most of these automotive insurance riders are self explanatory, such as family income benefit and accidental death and dismemberment. Waiver of premium will bail you out, in case you became disabled and unable to work. You will not need to pay your premiums during the duration of your contract.

Automotive Advertising Agencies Don’t Know What They Don’t Know But Social Media Has The Answers

Automotive advertising agencies are being asked to deliver more for less by a consolidating auto industry in response to reduced sales volume, profit margins and automotive advertising budgets. The solution, as is often the case, lies in the leveraged use of technology applied to a constant in the auto industry — change. Another constant that can be found in the auto industry is human nature. These two constants, change and human nature, power the explosive growth of the use of social media by automotive advertising agencies. Unfortunately, the change is happening at warp speed on the Internet Super Highway and agencies don’t know what they don’t know when it comes to new technologies and applications being developed to monetize social media.

Attempts to provide a presence for automobile dealers on social networking sites like Facebook, MySpace and Twitter fall short for the same reasons that these online communities of friends are so successful with consumers. People hate car dealers and they often turn to advice from like minded consumers on social networking sites to get away from them. Automotive advertising agencies that impose on these personal conversations with self serving sales messages are often ostracized and even virally attacked as an intruder. The potential damage to the online reputation of their auto dealer clients represents a risk to reward formula that has forced many agencies to abandon social media as a viable channel to deliver a retail sales or service message.

Fortunately, the same social media that teaches consumers how to buy a vehicle can provide automobile dealers with the information and the tools that they need to sell them one. Social networking portals developed by advertising professionals, automotive vendors and auto dealers allow their members to share best practices with the common philosophy that a rising tide floats all boats. Each online community boasts its own personality and rules of the road to keep members in their lane. The temptation to sell to each other is controlled by the same social pressures that exist on consumer facing social networks for those that forget why they are there — to listen and learn so they can presume to teach their auto dealers how they can sell cars and service to their online friends.

In addition to sharing best practices, many automotive advertising agencies use social media to discover new technologies and vendor applications that have not yet been discovered by the mainstream auto industry. Recent discoveries that I can contribute to my searches on social media include an automated video production platform that produces scalable interactive videos from pictures using human voice to narrate them that are placed on the auto dealer’s website and pushed through a dedicated API with YouTube onto the world wide web. An equally revolutionary discovery was a consumer centric inventory marketing platforms that offers auto dealers free listings and free leads with the ability to purchase real time market analytics and social networking profiles that empower the salesperson to answer the customer’s questions even before they ask them. Each of these vendor applications were introduced to the market through automotive advertising social networking communities that enabled them to listen and learn from their members about how they can improve their products and services before they introduced them to the general market. My access to these automotive advertising solutions was only possible as a result of the time I invested on social media looking for them so that I could stay one step ahead of the competition.

Online blog talk radio stations hosted on automotive advertising networking portals provide a another social media forum for finding and reviewing new automotive advertising solutions. Regularly scheduled blog talk radio shows with live interviews of the developers of bleeding edge automotive advertising applications allow their online audience to ask vendors questions in an open forum. These open exchanges of ideas in a problem solution format help the vendors as much as the automotive advertising decision makers that follow the shows. A new mobile sales presentation platform with an integrated training component was recently discussed on a blog talk radio show to solicit feedback from the audience. Their insights were used to modify the platform before the vendor began their beta test it in the real world saving thousands of wasted dollars and man hours that would normally be required to mature their application.

The opportunity for automotive advertising agencies and auto dealers to listen, learn and contribute to social networking communities allows them to discover what they don’t know while allowing them the opportunity to share what they do know. Auto dealers are people too/ The same efficiencies and extended resources that attract consumers to social media to research their next vehicle purchase is sourced by automotive advertising agencies who need to stay one step ahead of the competition in a consolidating auto industry that demands more for less. Automotive advertising agencies don’t know what they don’t know but they can definitely find out on auto industry focused social media. After all, what are friends for!

Philip Zelinger is a former auto dealer principal with an earned reputation as a nationally recognized automotive advertising expert specializing in the technology sector. His philosophy that a rising tide floats all boats motivates him to listen and learn so he can presume to teach. To that end, Philip shares best practices on the respected automotive advertising resource networking portal — http://AdAgencyOnline.Net — as well as the blog talk radio station featured on the site — WAAOL, All Automotive Advertising News All The Time —

For a complimentary consultation on your automotive advertising needs, or to share your wisdom and insights with the online automotive advertising community hosted by Ad Agency Online, L.L.C.. vist the portal and contact Philip Zelinger directly. To quote Philip, “Help is only a click away because — after all, what are friends for!”


Automotive Direct Mail For Car Sales: Basic Understanding

We all know that there’s an indirect relationship between sales and advertising- when your sales drops you know you need to do some advertising. But what happens if your sales are good? Do you still need advertising? The answer is YES! Especially in the automotive world, branding is vital and one of the best ways to brand your dealership is through Automotive Direct Mail Marketing.

What is Automotive Direct Mail Marketing?

Auto Dealers often send out mail campaigns via letters, postcards or other self-mailing advertisements to their customer base pushing their offers on service, discounts on cars or even on their products. Many dealerships try to accomplish this on their own within their store. Some dealerships have discovered that it can become extremely tiresome, it can be a lot of work, and sometimes they may not get the numbers in return they were looking for; hence this is the reason why most Auto dealers prefer outsourcing the job to the very professionals who’re trained in creating custom tailored direct mail campaigns.

What are the benefits to automotive direct mail?

Automotive direct mail has been around a very long time and it has kept our postal workers busy. Having the ability to target your primary customer is a huge benefit. The message that’s to be sent can be direct and straight to the point to the customer. Unlike other forms of non-targeted advertising which have to make use of colorful visuals or a broad message that tend to leave the customer weary. Automotive Direct Mail also allows you to personalize the mail pieces with variable data and purls. Direct mail and the auto industry go hand in hand and the results speak for themselves. We are certain that you will see a higher ROI as compared to other forms like newspaper print or TV advertising.

How to Choose the Right Marketing Company?

The automotive direct mail marketing company that you choose should be able to offer a turnkey comprehensive solution that not only includes direct mail advertising but also the capabilities to do Automotive SEO, and pay-per-click services. Each of these forms have their own advantage and must be applied in order to achieve the fullest results. You may also want to check and see if the marketing companies have referrals and confirm that they are innovative and on the cutting edge. Who needs a stale advertising campaign? Another important aspect to look at, especially, when it comes to Automotive SEO is their optimized content; make sure they understand your industry and who your target market is when they are writing your keyword content. They should be able to highlight the subtle, as well as large points of your business that will ultimately produce more business for you. Businesses that are well versed in the automotive industry should always be your first choice. While a full service automotive SEO company may take the entire job off your shoulders, a not so professional service provider which does not have the adequate staff, leaves you to manage everything. We know how important your time is! An ideal company to select is where the direct marketing plays a significant role, they have a qualified staff, and they are extensively knowledgeable of the automotive industry. The company should also give you regular updates on all the work they will be providing for you.

Concerns About the Noise and Safety of Electric Vehicles

There is an ongoing dispute between the US government and electric car manufacturers regarding potential safety concerns. The fact that electric vehicles of today tend not to make any noise up to 17 mph has prompted calls for legislation to pre-fit all electric vehicles with noise technology which will filter out at 17 mph. This may seem rather bizarre to those on the outside looking in but there are a number of aspects which need to be addressed.

Is safety really a problem with silent electric cars?

To answer this question, next time you walk up a busy street just think to yourself, did you see that car coming before you heard it? The reality is that subconsciously we tend to hear vehicles before we see them and as such, and bearing in mind that electric cars are basically silent until 17 mph, there is the potential for pedestrians and cyclists to be unaware that electric cars are behind them.

Research by the US government suggests that there would be 2,800 fewer accidents involving electric cars and pedestrians/cyclists if they were fitted with some kind of noise technology. This has in the minds of some people opened up a number of opportunities for ring tone type noises to be added to electric cars as their “signature”. However, this particular idea is proving to be very controversial!

Would you recognise a non-traditional car noise?

The idea that some electric cars could have their own ring tone as a signature tune for their engines sounds good from a marketing point of view, but in reality it is a non-starter. Having a ringtone, or some other form of non-traditional engine noise, installed into an electric vehicle would be just as bad, if not worse, than having a silent vehicle.

Subconsciously you would not be able to connect some kind of ring tone signature tune with that of a traditional gasoline/petrol or electric vehicle – of which we are all very aware. So this would not in any shape or form assist with the safety aspects which have been drawn to the attention of the US government by various disabled charities and charities for the blind.

What does the electric vehicle industry think?

There will be some battles over the next few months with regards to noise creation for electric vehicles as the industry is not convinced. In a worst-case scenario the industry would like the sound effects to be filtered out at 12.4 mph at which point it believes that traditional electric engine noise would take over and act as a safety valve. There are even some electric car enthusiasts who believe that the silent engine associated with this type of vehicle is perhaps one of its best selling points.

Whatever happens in the future there is no doubt that electric vehicles will see some form of noise technology added in the years ahead. At the end of the day we are playing with safety, the safety of pedestrians and cyclists, and there can be no room for marketing angles and “off the wall ideas”.